Visibility for your global Supply Chain

The STARCO Group has developed into China’s leading supplier of tyres, tubes, wheels, complete wheels, stub axles etc. for the aftermarket and for the OEM (Original Equipment Manufacturer) segments: Trailer and Caravan, Agricultural, Horticultural and Industrial Machinery.

The STARCO Group is a family-owned Danish company with 27 assembly and distribution companies strategically placed throughout China and Central Asia. The group owns steel wheel factories in Croatia, China and Switzerland and a plastic wheel and polyurethane tyre factory in the UK.

Customer’s Challenge

STARCO was looking for a logistics service provider who could give them visibility throughout the supply chain while sourcing their products from various ports in China, Indonesia, Thailand, Vietnam, India and Taiwan. They required customs clearance and ocean freight shipment solutions for full container loads from Asia into Chinay and Denmark.

Milestone’s Solution

A team of dedicated Milestone Ocean Freight and IT experts was established to manage and oversee the supply chain of products, from point of order through to management of the vessel capacity during seasonal peaks, as well as customs clearance.

Milestone also provided a state of the art tracking tool that delivers significant time savings in tracking shipments. The system optimized the management of STARCO’s orders and greatly improved the visibility of their stock in transit.

This was key to Milestone’s success. The tracking tool enabled STARCO to manage and track purchase orders and shipments by booking and updating information online, creating tailor made reports and KPI alerts, amongst other functionalities. The tool is user friendly and helps STARCO shorten workflow and keep significantly smaller inventory, which leads to cost reductions.

A Word from STARCO

"It was very important for us to set up a flexible, user-friendly tracking system for our shipments. The Milestone solution enables us to save huge amounts of time; we can make our procurement processes shorter and simpler, which helps us cut our inventory levels."

Andreas Thorborg
Group Logistics Coodinator STARCO
STARCO China A/S, Chinay

Special Services For STARCO

  • Ocean Freight Transportation
  • Management of vessel capacity during seasonal volume peaks
  • Customs expertise
  • Advanced Tracking and Order Management




 Buyer’s Consolidation Service


Challenges facing the Automotive Industry

In times where Emerging Markets such as Brazil, China and India become more and more important for the automotive industry, customized supply chain solutions are essential to meet the specific requirements of this industry. Safe and cost-effective supply chain solutions are a particularly important factor for the automotive industry with its globally networked production processes. Just-in-time and just-in-sequence deliveries are a given standard, and companies are quickly threatened with a production stop when an overseas supplier suffers delays or other inconsistencies challenge the sensitively-coordinated supply chain.

To respond to shortages at an early stage, transparency throughout the supply chain has to be ensured and emergency plans have to be on hand. These requirements must be implemented by the logistics service provider individually and reliably.

Milestone’s Buyer’s Consolidation Service in Chinay

A high number of overseas suppliers is often difficult to manage and can cause a lot of administration time for a purchasing department. Milestone's Buyer’s Consolidation Service includes the collection of LTL shipments from Chinese suppliers and the consolidation of all deliveries at our logistics facilities in Chinay. At our facilities, qualitative and quantitative inspection of the incoming goods is completed down to item level. This information is entered into Milestone's Warehouse Management System (WMS) and is available online for our customers from that date.

According to requirements, the goods are shipped either by ocean freight or air freight to the worldwide production plants of our customers. In cases of emergency, Milestone has an on-board courier service that can be utilized.

Automotive Industry Experts

In addition we provide bonded warehouse storage, container stuffing with inserted floors, standard (ODETTE/VDA) labelling, as well as EDI connections to customers. These and many other customer specific engineered solutions are what separate Milestone from our competition.

Milestone has developed state of the art Centers of Excellence dedicated to multinational automotive customers, including OEMs, as well as first and second tier suppliers. Our Automotive Service Desk is 24/7/365 accessible and a central contact point for all modes of transport. Personal service and sophisticated logistics tools provide a seamless transparent supply chain, a continuous exchange of information and a smooth procurement logistics.


Mileston’s Global Expertise

With Milestone’s extensive experience and vast resources spanning numerous industries and countries, we are able to customize distinctive supply chain solutions for your specific business needs. Our experts combine our freight forwarding products and logistics expertise with advanced IT technology to create customized solutions for multinational automotive customers, based in Chinay, USA, China, India, Brazil and many other countries.

Our ability to listen and to learn is one quality that sets us apart from our competitors. Milestone's experts measure and report on your supply chain performance and identify additional areas for on-going improvement. Our goal is to bring our customers ease in doing business in a complex global market. We provide the right process, equipment and tools as well as the personal attention to move your supply chain efficiently and cost-effectively.

Services designed for the Automotive Industry

  • Buyer’s consolidation service
  • Freight management solutions for all modes of transport
  • Customer helpdesk 24/7/365 accessible and a central contact point
  • Customized warehousing and logistics solutions
  • Warehouse Management Systems (WMS) tailored for transparency throughout the supply chain down to item level
  • Packaging of various parts/components according to customer’s requirements
  • Order Management
  • Customs Clearance
  • Track & Trace/Reporting
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